90% Off My Design Courses & 50% off My Design Theory Book!

Giving you a chance to get big discounts as subscribers!

Grab the Udemy discount links here (expires in 2 days!) and the 50% off my PDF design theory book & Posters files HERE.

I am going to be phasing out promoting my course discounts on social media each month and doing a once per quarter e-mail to my substack subscribers instead, so I am not overwhelming anyone with too many promotions.

You can find out more about my PDF design theory book, poster and resources below!

• This purchase comes with 200+ page Practical Guide to Design Theory PDF

• Digital and high Rez Design Theory poster files so you can print off the posters wherever you like (Color Poster, Typography Poster, Logo Design Poster and Layout Poster)

• A Bonus Logo Design Theory guide at over 100 pages

• Note this is not a physical book

I wanted to create one single source for budding graphic designers who wanted to really understand a wide range of graphic design theory aspects.

That is where the practical guide to design theory was born. This guide is a fun a visual experience mixed with real world examples, charts and graphics. I wanted to make this an easy read that is packed full of relevant design theory information without being too ambitious or overwhelming. Those who are part of my courses may recognize several of the pages and sections.

We talk about four major foundations of design theory including:

• Gestalt Theory

• Gestalt Examples

• The History of Graphic Design Styles

• Important Moments in History in Modern Graphic Design

• Typography Introduction

• The History of Typography

• Anatomy of Typography

• Font Pairing

• Psychology of Typography

• Color Theory Introduction

• Color Wheel Basics

• Color Harmony

• Color Palettes

• Psychology of Color

• Color Accessibility

• Color Spaces

• Using Photos in Design

• Composition & Layout

• Different Layout Types

• Introduction to Grids

• The Golden Ratio

• Using Grids

This guide is great if you are an aspiring or budding designer who wants to have that one single place to review all the important aspects of design theory. I want this guide to help assist you in using the core design theory elements to create stronger designs that are both effective and professional.

The purchase comes with the high Rez DIGITAL files for all 4 of my design theory posters (A1 and 24x36 inch versions). So you can get these printed on your own. Y

Once again thank you for continuing to subscribe to my Substack newsletter.

I hope to be writing a few more articles this summer! AI is big on my mind lately and there is a lot to talk about. I am always open to what type of topics you want me to write about next.

Make sure to check out my prior articles including my guide to portfolios and my pricing guide. Totally free articles to read and VERY extensive!